"For it to be preserved, the world must recognize its importance."

Artisans throughout the centuries have passed on the knowledge and techniques to their daughters and sons, keeping the tradition of weaving alive in a modern world. Most of these people have gone bankrupt and lost their livelihoods in weaving because of machine production. In just one more generation, the art of weaving in Turkey - hundreds of years of accumulated knowledge - could be lost. An art that is truly on the edge of extinction, which Turquoise Istanbul is dedicated to saving.

Each and every product represents the unique quality work of a professional textile artisan. Turquoise Istanbul gives them a stage from which to share their stories, an ability to grow and an opportunity to better lives and communities. All towels are unique handcrafted, and out textile artisan apply their passion by creating pieces with meaning.

unique pieces

Ancient traditon

Discover the world’s most luxurious towels and meet the Turkish artisans who make them. There are about nine families who still possess the craftsmanship and knowledge of weaving textiles using old-style shuttled looms. In the last 15-20 years, new mass-producing textile factories have made this ancient tradition disappear. The number of known weavers in Turkey who retain the expertise of working on old-shuttled looms has dwindled to less than a dozen families. In today’s flooded quantity-over-quality marketplace, there remains little room for the craftspeople who meticulously work to make something exquisite.

100% GOTS organic cotton


All our towels are made with 100% organic GOTS certified cotton. The Global Organic Textile Standard is recognised as the world's leading processing standard for textiles made from organic fibers. It defines highlevel environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

Sustainable and socially responsible entrepreneurship is not just a trend for us. It is a philosophy that runs through each fiber of the brand. Respect for people and nature is key part of the whole design and production process.