Turquoise is a boutique company founded 2011 in Zurich and Istanbul. We are creating organic and authentic handwoven towels for environmentally conscious people who want to make an authentic sustainability statement.

Traditional Weaving

Our towels are different from factory-produced towels in several notable ways.

The combination of strength, integrity, the highest quality fibers and a human soul woven into the towels creates something unique and long lasting with a level of quality that is exceptional and a rarity these days.

The authentic looping technique was invented by Ottoman weavers in the 17th Century. Ottoman weavers preserved these skills throughout the centuries and passed on the knowledge and techniques to their daughters and sons, keeping the tradition of weaving alive in a modern world. Most of these people have gone bankrupt and lost their livelihoods in weaving because of machine production. In just one more generation, the art of weaving in Turkey - hundreds of years of accumulated knowledge - could be lost. An art that is truly on the edge of extinction, which Turquoise Istanbul is dedicated to saving.

Each and every product represents the unique quality work of a professional textile artisan. Unlike most modern towels, our organic towels are woven by hand on a traditional loom preserving this time-honored technique. Turquoise Istanbul gives them a stage from which to share their stories, an ability to grow and an opportunity to better lives and communities. All towels are unique, handcrafted, and our textile artisan applies their passion by creating pieces with meaning.

Cultural Heritage

Discover the world’s most luxurious towels and meet the Turkish artisans who make them. There are a few families who still possess the craftsmanship and knowledge of weaving textiles using old-style shuttled looms. In the last 15-20 years, new mass-producing textile factories have made this ancient tradition disappear. The strength and integrity of natural material, undamaged by over-processing, slowly and skillfully woven into the finished towels ensure that these towels will outlast factory-produced ones from years.


All our towels are made with 100% organic GOTS certified cotton. The Global Organic Textile Standard is recognized as the world's leading processing standard for textiles made from organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

All our towels have never been treated with any sort of chemical throughout the entire manufacturing process. The result is a longer lasting, more absorbent, safer towel for you and your family.

Sustainable and socially responsible entrepreneurship is not just a trend for us. It is a philosophy that runs through each fiber of the brand. Respect for people and nature is key part of the whole design and production process.

The beauty and integrity of the natural material demand a slow and respectful process that offers the rewards for longevity, absorbency and unique softness!